We work closely with credible feeder routes such as
distinguished English language schools throughout the UK to identify prospects. We also use social media networks via
students who have used our service to attract new prospects. Our key
advertising media to date have been Facebook and GoogleAds with considerable
success.
Our success has not only relied on identifying your most
potential prospects. It has a lot to do with our familiarity of the UK higher
education system, Tier 4 policy and excellent contact management and administrative
procedures. Familiarity with the UK Higher Education System
By nature of the students we deal with, most of them require
non-standard entry via Accredited Prior Learning (APL) or Accredited Prior
Experiential Learning (APEL). This is either because they have pursued a
programme at a private college in the UK that has had its licence revoked by
the UKBA or is graduating from an English Language school with the necessary
academic qualification to gain non – standard entry.
We are familiar with the documentation that you would
require to make an informed decision with such applications. We will provide
these proactively to reduce the turn around times and increase the resource
efficiencies involved both at your end and ours. Our experience is that this
ultimately results in quick decisions, benefiting both our clients – the
student and the institution.
Tier 4 Policy
One of the most significant impacts on international student
recruitment within the UK was the introduction of specific progression rules
set out by the UKBA in October 2011. There is no uniform
application of the policy and is open to interpretation. This has resulted in
an increase in rejection rates of applications from international students
domiciled in the UK. This not only has a negative impact on your conversion
rates but also drains your resources in international admissions with regards
to staff time.
Our familiarity with the Tier 4 policy means that where
applicable, all our applications will be accompanied by a credible ‘progression
statement’ which outlines the reason/s for the application, motivation and
career progression. While we understand that this will not necessarily mean a
successful application, in our experience this process has helped international
admissions staff in its evaluation.
Contact Management System and Administration
We use an in-house contact management system to keep in
touch with our clients and students. This may mean that you will receive
regular reminders from us about pending applications! But this also means that
we regularly keep in touch with your students to let them know the status of
their applications and its progress. We have found that keeping them
proactively informed ensures that they not only value the service we provide
but also appreciate the responsiveness of the University that they are looking
to join.
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